Every remarkable brand starts with a SPARKLE STORY
Strategic storytelling for brands ready to stand out
Hi, I’m Joana
I see what makes you different before you do.
I’m a brand strategist and storytelling consultant helping courageous brands and leaders uncover their SPARKLE STORY.
Not another polished brand narrative or a cookie-cutter about story.
But that core truth that becomes your brand foundation.
After a decade of transforming complex ideas into powerful stories - from New York’s pharma world to Berlin’s TEDx stage to global brands - I’ve learned: The best stories aren’t created. They’re uncovered. Then nurtured. Then grown.
How we can work together
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FIND YOUR SPARKLE
Brand Strategy & Story Development
From confusion to clarity. We’ll uncover the core story that makes your brand magnetic and your message unforgettable. -
SHARE YOUR SPARKLE
1:1 Speech Coaching & Communication Training
Transform that story into powerful presentations, pitches, and keynotes that captivate audiences and drive action. -
SCALE YOUR SPARKLE
Team Workshops & Training
Custom-designed strategic sessions that align your team around your story and give them the tools to share it confidently and consistently.
This is for you if…
🫶 You want to connect with your audience in a way that feels genuine
💫 You believe clear communication should give people feelings, not just features
✨ You know your story is special - you just need help telling it in a way that makes others see it too
Client voices
“Reaching out to you was the best idea! Our presentation has completely transformed after working with you. We are incredibly happy with the results.”
- Catalina (SAHR)
“Working with Joana has been transformative for our brand. Her expertise in storytelling helped us articulate our WHY and build a solid foundation for the next phase.”
—Felix (Funzy)
“Great energy in the workshop, it made the information easy and informative, and the exercises were super helpful!”
— Brand Workshop participant
“Thanks for guiding us to our edge in such a fun way!”
— Roberta (Tylor AI)
“Thank you soooo much for the session today! everytime we meet you, we understand much better where to focus and how to communicate our ideas.”
— Pitch Client Sara